Birthday Photography Tips: Make Your Album A Stunning One

Birthday parties are so much entertaining to watch and encounter, especially when it comes to your kid’s party. There are numerous opportunities to capture unforgettable pictures from the smile that comes straight from the children’s heart. Here are the top 10 birthday photography tips I am sure you will love to explore.

Speaking of moments, don’t miss the big ones! Either before the birthday party date or right when you arrive, have a chat with the host about the order of events. Each birthday marks a milestone you’ll want to remember as every child grows up. So it is highly advisable to hire professional photographers for your child’s birthday party photographs. and here are some of the great tips, you being a photographer can gain some good impressions while capturing some sunning pictures that your clients will just love.

Birthday photography Tip 1

When the birthday girl is all set to blow the candles and the light of the room is already turned off, but sooner you realize pictures can still be clicked. Just switch the device to portrait night scene mode (if it is accessible from the phone) so that it can be appropriately exposed to low light to catch the natural illumination of the candle.

Related post: Mobile Photography Tips For Taking Incredible Photos

Birthday photography Tip 2

Increase the ISO. Whether you are holding indoor parties at your home or at a sports center, you should raise the pace of the shutter to catch the action to make sure that you have good images. You will have to raise the ISO depending on your sensor.

Any lighting at birthday parties, from really bright to dark, and when it comes to camera configuration, it is impossible to create common recommendations. Begin with ISO 400 with f/5.6 to f/8 and change it. Unless it is kept indoors you will have ISO 400-800 at least in the crowd. It is, of course, not cast in stone like it would be a luminous building. Please manually configure and modify the ISO as such conditions happen. Don’t be scared if you decide to rip the ISO up to 800 or 1200.

Birthday photography Tip 3

You don’t want to worry about the settings during the party unless you know much about your camera. Adjust your camera to the plan and let it do your job. You will surely get fantastic photos and love seeing the children unfolding birthday party. The same applies with focus. If the auto-focus lens is available , please use it. You should purchase one for the day if you don’t have an auto-focus lens. therefore, using the right camera and lens always play an intriguing role while capturing any photographs.

Birthday photography Tip 4

In order to make the birthday album more enticing, it is always advisable to shoot while the birthday preparation goes on. More precisely, behind the scene videos are one of the most highlighting element that is extremely trendy to watch. There are lot of aspects and filters while moving on with the preparations. If those moments get captured, it will surely be memorable and people will love recalling the moments spent.

Birthday photography Tip 5

Birthday photography

Shoot Higher Up Or Get Lower. A perfect photography idea for birthday parties is to get up. Which is the level? Have you got a high chair? It’s the finest height. Especially if you photograph a table with food or a collection of presents, take a specific shot from above. You do not need to think about disruptions in the background if you take a table from above and the design would be more effective.

It is the same with photographing children – try reducing the eye height, because you are at their eye level, instead of taking pictures of children from the eye point. It looks much more realistic and you can catch children’s close-ups and unusual gestures. In general, you can not be scared to seek out various viewpoints, which you would not usually able to see. That is the main thing here, so that you can make your images stick out from multiple points of view! Note that nice birthday photos will appear like standard portraits that have deliberately designed portraits rather than hurried snapshots.

Birthday photography Tip 6

Birthday photography

Do not miss out the special moments from birthday party like blowing out the candles or bursting out the balloons or else feeding cake. It can be a bit difficult to catch this moment when it comes to blowing the candles. People may often get distracted by illumination as the candles and the image of the birthday boy or girl become lit further. For a wide angle, try to capture the top of the pie and the face and keep the eyes close. Around this stage you might have to wield a few abilities, for a primary reason. This shouldn’t be a concern – You can even give necessary directions to your subject if you think the pictures can come out to be better.

Birthday photography Tip 7

Birthday photography

Candid shots are priceless to go for. Candide images of multiple social occasions, including birthdays, are not so easy to capture as putting a camera on stage affects people’s attitudes and actions. It’s pretty rare to have some very honest moments because of this. This is particularly important of situations in which people recognize that someone is hiring to take photographs. The key thing is to let viewers get used to your existence and take some nice pictures when the time arrives.

Birthday celebrations are an perfect opportunity for casual photographs and for years to come, you will be able to record precious feelings and gestures. Make sure you get it correctly – maybe you have to be careful. Move into uncomfortable positions, use mirrors or windows for private conversations, use shapes to frame your subject, fire through people, sneak into a short moment until people know. Best of all, aim at the dimension of surprise with candid group photos!

Birthday photography Tip 8

Do not make over use of flash lights. Although you won’t have to use your flash all the time you can’t escape it sometimes, particularly if you don’t have any prime lenses and the birthday venue is not shining brightly. Flash can even be useful while the objects are re-lighted to fill in darkness.

If using a light, make sure to disperse it to prevent dark glare and blinding spots as far as possible. You should attach a diffusers to the flash itself or reflect off the roof or wall behind you. This is not difficult to disperse a light. You will always make sure the light is calibrated to show as powerfully. When you don’t know how to manually use light, take some time to research on it. I am sure it will do wonders. A flash will save your time and ensure that your photos are captured, but don’t overuse them – use them only when appropriate when they are usable.

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How Can You Choose The Best Wedding Photography Service Provider?

How Can You Choose The Best Wedding
Photography Service Provider?

Choosing the right a photography service isn’t just about selecting someone that takes pictures of your wedding day. You have to pick from too many wedding photography services. Each one has a different view of how your special day can be captured. They’ve got different styles, editing approaches, delivery quality and of course different people!

How do you choose the most complete, talented, creative and wonderful wedding photography services on this universe that will be able to meet all your needs and expectations? Stop scratching your head and read further for your information.

Unlike your wedding dealers’ work (music, flower arrangements, cake), you don’t really know what you’re getting until after the fact, but the images are not things you can hear, smell, sample, even see at first. This means that you must carefully research and select your photographer with care in terms of his or her professional skills, artistic style and personal behaviour.

1. Pay attention to the style

Pay attention to the style

You will need to decide first what type of photography you will like to have before you begin to research on the professional photography service, as this will help you to determine which kind of photographer you would like for your wedding day. Get inspired with the style they offer. Pay time for whatever kind of pictures you want, from decoration shots to Instagram feeds. If you’ve noticed a decent set of inspirational pictures, seek to shortlist them down what actually attracts you. Perhaps that’s a photo journalistic feeling, a classic photography style or a lifestyle. Everyone will prefer to have professional wedding photography on the very special day. But there are few aspects which you need to keep in your mind. Maybe a photographer with a style for the extraordinary vision is the right choice for you if you want sharp and glam shots. Remember that you don’t have to shrink in a particular style because many marriage photographers have the opportunity to combine portraiture and documentary shots, a mix of black and white and colour images, and so on. But you can focus on photographers who specialise in a special style, if you really want that.

2. Don’t forget to do your research homework

Don’t forget to do your research homework

Begin your research by reading reviews from recent newlyweds and navigating the local listings. Please thoroughly examine the websites and blogs of potential photographers for photos of other weddings they have taken, which can narrate you an idea of their style. How do they capture important moments, such as the visual effects of a mother’s clothing or an emotional first glance? The website design can also contain information on the personality and sensitivity of the photographer. If possible, check their pages on Facebook, Instagram and Twitter too. Is the customers’ feedback good? How do the photographers resolve issues? All these aspects need to be researched before you can opt for wedding photography services.

3. Interviews can be beneficial

Interviews can be beneficial

It’s not a decision to take just by communicating with them through hone– you must meet your potential photographers personally. When you like what you see on their website, and their fees are available for your ballpark, please check if they are available for the very day of your wedding. If available, continue by submitting an introductory email with a little detail about you and your partner in the immediate future, your event and the day view, and feel free to add your favourite images, five or so, so they can get a basic idea about what you want. If the photographer is already booked on your day, you may want to see if they have a partner or can recommend a similar wedding photography services. Organise informal meetings with three to five prospective photographers who would be able to look through further their work on your wedding day and decide how your personalities match. Be confident to chat about your place of operation, your wedding theme and your photography and videography.

4. Look out for the complete album

Look out for the complete album

Don’t just focus on the highlights of an image or series of photographs. Photographers show a portfolio of best photos from all weddings, for good reason, for prospective customers, so you see the best of the best. You will not get a complete sense of their work. Don’t just satisfy your curiosity with what they show. Ask them to show two or three complete galleries of marriages they shot so that you can get a better insight into the whole photography. If you see that the whole pictures from the gallery are just as amazing (that is, anything is so nice that you can’t choose!) you are on the right track. You’re not in danger of falling to the edge!

5. Let your personalities match

Let your personalities match

Don’t overlook the significance of the bond and liking your photographer has. Is your photographer excited to describe your vision? Do they give them simply and politely as they make proposals, or are they hesitant? Do your mannerisms disappear? For the best pictures, go with a professional who has a solid grasp of social graces but is audacious enough to hunt for great pictures and above all makes you easy or irritating. Remember that each step is shadowed and the more you are with the photographer the more comforted the photographs are. You do not want any of your visitors to get irritated with the photographer, too, but to shoot them in an unbiased way in their best light. In order to capture the right photographs, the photographer has to search for better opportunities, to capture sufficiently to ease the visitor’s expressions and natural poses, and to be silent enough to be a constructive influence. You should inquire a number and be a strong listener.

6. Set your budget

Set your budget

Right budget is the most challenging part for any purchase we make. What’s the right photographic budget? Is it less than that? Am I going overboard more and more? You may feel uncertain about these issues and proceed to look for the right answer. The choice of retaining a certain portion of the overall wedding expenditure is highly circulated. Have a certain amount in mind when making a spending decision. Don’t follow the suggestion of someone who spent a few thousand bucks on wedding photography services or just an extravagant one blindly. Photography love and admiration are key players in the budget decision. Think carefully to see how frequently you smile at your wedding pictures. Don’t lose the chance of spending little extra on better photographic style and quality. You’re not going to regret I bet.

7. Cohesive shooting

Cohesive shooting

This is one of the things that have been undervalued and neglected. Wedding photos are quite natural to be awed. However, if the pictures of the wedding day and the pre-marriage activities such as sangeet and mehndi don’t have any continuity, the reason will be missed. You want to see the photo shoot for every case for the same video efficiency. Also watch how his pictures will turn out for events of day and night. This is one of the vital reasons to hire professional wedding photography for any special occasion.

8. Work together for the D-day

Work together for the D-day

Please remember that your photographer is the pro, so you shouldn’t spend too long preparing a detailed shot list for them while it’s helpful. Instead move your plan, send them an indication of the photos you would like captured (as well as wedding party pictures, a picture of each of your bridesmaids) and let them do their things. This is also the perfect time to give them a head over any intricacies in family or friendship, such as divorced parents, a grandmother sitting on a portrait or a grooming brides man not getting along (hey, it happens!). This is a great moment for them. If you think you’ll publish your marriage day online or on a magazine along the route, please let your photographer know. This means they would put particular focus on shoots with all your lovely specifics and hopefully come packed with exquisite fashion accessories such as lines, linens and more in order to better differentiate your wedding aesthetics.

Qualities Every Photographer Should Possess

Qualities Every Photographer Should Possess

What are a decent photographer’s top ten qualities? In this creative world apart from carrying a nice camera what matters the most is the desire to take pretty images. Photography services have now become a profitable trade through the media, publicity and fashion industries, which attracts many people, in particular young people. Many people are striving to become photographers but lack the important qualities. There are a few qualities that you should try to develop as fast as possible, whether you wish to work for newspapers, magazines, portrayal studios, or freelance event photographers!

Below are some of the top qualities of photographer every professional photography service should possess.

1. Creativity and Imagination

Creativity and Imagination

Creativity and imagination are a professional photographer’s most important qualities and are interconnected. Creativity contributes to the beauty of a photograph, making it unique in all respects, while imagination helps create. Fantasy is the underlying element. A professional photographer can easily imagine and make his subject interesting and creative. It is difficult for a person to be a successful professional photographer if he has no creativity and imaginative mind. For any reason, photography is an art form. So a creative mind and a lot of imagination is required. A good photographer has to be able, in a beautiful, meaningful way, to see something ordinary or even exceptional and find a million different ways to interpret his views. For example drone photography is one of the key factors from where we can clearly establish the importance of creativity in photography.

2. Clear Vision

Clear Vision

To test all the specifics in the photograph a competent photographer would have a really clear vision. Before clicking on a photo, he should be able to observe every detail. There are few details such as illumination, subject, design and everything else in the photograph demand considerable care because they are the fundamental factors that can destroy or create a picture. Such factors work together to give a picture of the right message. Therefore, it is important to have an eye to information and to be careful to review each item to ensure continuity. Only the slightest information will take an image or ruin it. So it’s extremely important to have an eye for detail and be careful when examining every single element to ensure cohesion to make the perfect photograph.

3. Patience


Often the perfect image does not come no matter how hard you seek to regulate every aspect. The camera doesn’t give your desired results, the lighting doesn’t work or your client can be difficult to handle, or even you have to click a few shots just in order to get the perfect one. Regardless of the area in which you take photos, you need a lot of discipline to succeed. It’s very important to have it. To wait for the perfect light, deal with difficult customers, you must be patient enough. In short, you must be very careful and aim before you get the correct shot! You can always be agile enough to produce the maximum outcomes from the most challenging and complicated situations.

4. Good Interpersonal Skills

Good Interpersonal Skills

A professional photographer should have excellent communication skills. It is necessary as you will communicate with several people as a professional photographer, whether it is a model, a client or a consumer. You will need to connect with people to build the network and settle on the business, as growing rivalry demands. Other people sometimes don’t feel very comfortable in standing up and sometimes are even timid or nervous and even after they understand, they can’t implement your idea. Both photography and videography are crucial in time being. Being a photographer means working with people — whether they are a customer, a model, or even a photographer. As a professional photographer, good people are also required. You need to network to get customers and partnerships as well, so it is imperative to know how to connect and effectively communicate with others.

If you shoot men, it really isn’t enough to learn how to take a decent shot. You must also know how to interact with your subjects to make them feel comfortable, work with them or make them feel all right. It can help you get a great photo shot if you communicate professionally with them and make them feel relaxed. Sometimes, if you interact properly with them and explain your idea, what you want to show and how to do so will certainly be better. The subject is often unable to understand. Proper interaction is a very efficient solution because misunderstanding can increase the problem.

5. Passion


What distinguishes a professional and amateur photographer? Its passion. This will turn up from your job if you’re excited about it. To be a professional photographer it takes much patience, effort and effort, and the people who are able to succeed and to make a name in this field are the ones that really love their vocation. As a photographer, Love builds you up. It will inspire you to work a little harder and aim to change with the passing day. It serves as a regular inspiration for developing your skills in your selected area.

6. Curiosity in photography and videography

Curiosity in photography and videography

In terms of curiosity, children have adults beat. Kids love anything but food and bedtime, as it’s a different one. They’re looking for new discoveries. Of course, their enthusiasm will also lead to frustration, but that is part of the learning process. Photographers should acquire (or acquire) a childlike curiosity.

When he said “I photograph to find out something that looks photographed,” Garry Winogrand championed curiosity.

I can’t consider picking a aerial drone photography as a fundamental reason to establish the importance of curiosity in photography. Of course your shooting reasons will evolve, but the underlying motivator will remain with you as you continue to shoot the people, places and things around you. Experience what the world around you looks like.

7. Utmost courage is the necessity required in professional photography service

Utmost courage is the necessity required in professional photography service

When you don’t move on it, curiosity isn’t all that precious. It’s not only to shoot difficult subjects or work in dangerous environments to have the courage to stand up and take action on your curiosity. Street photography is nervous for some; portrait or macro photography may be daunting for others. There are particular reasons why you might be afraid of a certain type of photography, although I suspect that a common thread is a general fear of failure.

Yet confidence is how you do things. Don’t be afraid of failure — sometime we all fail. Get up, learn from your errors and continue to pull yourself along. Don’t be afraid of new experiences – they’ll change your thought and improve your creativity.

8. Commitment is the root of professional photography service

Commitment is the root of professional photography service

You have to stick to what you are doing to be a good photographer. What kind of photography you tend to take in where you live, and which type of camera you own is of no importance to your level of skill. You will follow those curiosity and bravery principles we have discussed above. You must strive to develop yourself (creative as well as technical). You must commit your work so as not to hinder your passion for photography, not even Instagram’s fame or absence. Probably when we start seeking help from Google typing wedding videographer near me, that simply implies we need a committed Wedding photography services. So as you know committed and reliable photography services are what people need in today’s world.

Things will not always go as planned, but some good old-style “stick to positivity” will make you disheartening times a reality.

9. Art of story telling

Art of story telling

Storytelling is an art that, as in photography, demands a lot of imagination and creativity. This picture is always more attractive than a simple one that has a history behind it. You have to think of several different ways of presenting the topic to create a plot. You have to give the image a meaning so that it is distinguished from others and contains emotions. Furnishings, make-up, places, location and other aspects contribute to the presentation of tales. For example-a dancer’s picture with a dance dress is often more appealing than a plain picture of her as she tells a story about her career and the emotions behind it.

For a professional photographer, therefore, history is an important attribute, because this is the heart of professional photography.


The concern of what a good photographer needs is a question that will receive as many responses as people. Many of them will mention such things as the ability to compose perfectly obtain correct exposure or constantly focus. Whether it is Portfolio photography, birthday photography, or any other kinds of Photoshoot, these are some of the key requirements for being a successful photographer. These are necessary. Do try to improve the above-mentioned skills if you are sure you choose photography as your profession.

Advertisement Photography

Advertisement Photography

The selling of products and services is an essential aspect of advertisement. This is valid not only of businesses, but also for municipal councils, foundations and educational institutions. Imaging could perform many features, whether it catches a prospective customer’s eye, simplifies concepts, improves the attractiveness of a product or service or just combines an idea. It is always the last part of a marketing strategy, however good pictures in ads will make the difference from being only “all right” and be quite effective. In publicity and marketing, because they can tell a story Photographs play an important role.

What is advertising photography?

Visual advertisement has always been about snapping photographs of consumer goods. The purpose of photography publicity is to show the objects in the most desirable way and to encourage the purchasing of them. In everyday life, promotional pictures accompany us. These can be included in many catalogs, brochures, pricing charts, pamphlets or billboard ads.

Photo ads are one of the most popular photography types by far. That is mostly because you can gain even more in the photography industry than any other field. Businesses spend millions of dollars a day on advertising; for one aspect, selling their drug. Companies want to tell their readers that their product is best – so that you can match it.

The power of advertisement in photography:

Photography and advertisement have been associated with each other for a long time. In reality, almost a hundred years ago, photography was first used to communicate with the audience and to create emotional relations through publicity. Although imagery communicates in authentic ways and influence some aspects of our collect culture, the same crucial function that vibrant imagery has played in ads for almost 100 years may still be performed by comfortable yet powerful solutions like promotional images.

Fortunately, digital age has developed effective solutions for ad teams that can leverage photo advertising’s innate power to penetrate and create impactful and engaging advertising. Being used for a cohesive campaign that combines content and tone, direct and visceral qualities of photography remain an important tool for conducting conversion and maximising ROI.

Characteristics of advertisement photography:

  • Photography ads raise certain conditions before the framework. Clear and concise publicity images, and the meaning in them-simply and accurately. Take images of many iterations of the drug and pick the strongest and most convincing of them to produce optimum performance.
  • Photographs ads are typically backdrop and shadow-free pictures (or smooth and monochromatic). Many of the techniques used in visual ads aim to render the picture shot more appealing and to build friendly viewers’ minds.
  • The concept, the compositional structure, the spatial and colour layout shooting plays a major role.
  • The image quality is just as significant. Promotional pictures should be bright, high quality, a broad variety of tones and subtle grain.
  • Until recently, commercial cameras (large and medium format) were used by photographers. Most of them still using digital cameras owing to their success in professional photography. The current digital image recording standard is RAW.

Various forms of advertising photography need specific skills. Food photography is not only an easy way to place some food on a plate and to take a picture. It needs to be demonstrated in its most desirable way to make it appetising, which can require materials that hold a product look. This can include cocktail sticks, food varnishes and other trade tricks. Mode photographers must have other qualifications to create an active, attractive and desirable shot.

Aspects of photography in advertisement:

Photography of an ad relies in ads on a client’s specifications. It may be on a web-banner or in a print ad if you want to communicate this on a hoarding. Everything begins with brief when you design an ad with photography. Whenever the visual medium idea begins with a brief, it is sent to an organization where a creative team of director of art and copy writers will be seen thinking about how to carry forward with the idea.

The idea was conceived and sent back to the customer by an illustrator. This image helps the customer to figure out how an idea looks, when the customer approves the idea, we send it to the agency, where the agency sees a photographer who does justice to the idea.

How advertising photography is ruling the media right now?

Advertisement has been the second longest running occupation in the world and visual photography occurred from the period of the ads. Although television is the medium which communicates to the audience in comparison with printed media, we do not have print publicity and print advertising without printing because of its expense, and photography is the main element of print advertising, because when we communicate to a wider reach of audience, we rely on visual communication across languages and obstacles.

Photography is a tool for writers, journalists and advertisers in a capitalistic context. Over the past century, the usage of the media has shifted in all business sectors, especially as the modern age has arisen and the barrier to entry created by video cameras, Smartphones and social network-sharing sites has been reduced. Artists now have a more crowded field of play and more need for work. Journalists will report from more needless outlets and even more desperate and race-to-post mindset.

A modern collection of guidelines relating to the current media era market while reviewing the visual ads in magazines, journals, advertisements and above all are available on the internet. The beautiful, glamorised form of printing is still accessible, but it was mixed with more realistic images, influenced by social media and pop culture.

Advertising Photography in Pre-digital Age:

Advertising photographs can be traced back to the late 1800s when the halftone printing process was developed, with imaging in one color incrustation via different sizes and spacing points. This method helps journal publishers and magazines to print images in tandem with text. However, due to the high cost of studio photography, it was not often used with advertising; illustrations remained the preferred method.

Photographic ads initially focused on a very straightforward approach which clearly explained and defined the product and its advantages. However, a modern type of provocative advertisement arose as market science and innovative advice were introduced. Throughout pictography, it focused on the world instead of on the target-soft emphasis, dramatics, strong restocks collection of stages etc. (Brown 2000). This technique concentrated on the setting. A new ‘fusion of beauty and utility’ educated photographers Clarence H. White, American photographing, teaching and pioneering in the movement defined photography as an art.

Digital Age- What has changed?

Digital age or, in particular, the age of social media, has led to significant photographic shifts. First of all, a multimedia site allowed photographers to disperse more and more quickly – toward the conventional gallery or show board. Content can enter a broade audience through the Internet, but it can be replicated and reused for unintentional purposes. The sharing network offers great benefits from a marketing point of view. The uploading and “viral” ability will rendersomething even more cost-effective when internet advertisement expenses are incurred.

Secondly, digital cameras and smart phones have lowered the barrier to photography. The market popularity of compact cameras in the 50’s and 60’s and then acceptance by middle-class families as a photographic means of domestic activities dismissed photography as an art form as a “middle-brow.” Photography Smartphones have generated in today’s modern environment a community obsessed by the ritualization of images and thus over-saturated with ‘Pictures’ which have been uploaded on Facebook, Twitter and Instagram, a median dedicated solely on visual pictures.

In the context of Fashion, he has also been very serious about separating photography from ‘making pictures.’ On the other hand, the more common or compatible photography becomes, the more attractive it becomes in the ordinary person’s everyday life. The goal for advertisers is to establish available, but higher creative value in photographic imagery.

Social media has inspired advertising photography in a long run:

Social networking has changed the whole advertisement world, most particularly for photography-based ads that have a new esthetic look. Consumers have fewer time gazing at mainstream outlets – Television, newspapers, etc. – and invest more time on mobile phones and social networking sites such as Facebook and Instagram. Publicity has changed to represent the normal opinion, “share” and advertising by customers.

Historically advertisements rely heavily on cultural symbols or events, especially those which are shared by mainstream society. When an ad appears and sounds like an ad directly, audiences may ignore the image or build a bad connotation that is spammed by the business. The ad “closes the deal” as creative and the user creates a positive impression on the company with witty, meaningful written contents. The perception of “cool,” particularly among the population of the millennium, is sometimes intended to overlap generational divides to allow the popular appeal.

Advertising photography from fantasy and romance aspect:

The rediscovery of real with the surreal-which is appropriated from pre-digital age issues-is a subject in digital age advertising. The attraction of the vivid, glamorous vision is constant across all decades. The philosophy and misconceptions of consumerism are ads. Heroic products and a wonderful life enriched and accomplished by buying and consuming are the myth of ads. Ideas of magic, imagination and whimsy were usually aimed at the female customer who was indoctrinated across all kinds of art and culture into a fairy tale princess’ attitude.

Ethics in advertising Photography:

Advertisements are the most prominent consumer of photography, with an advertising image usually reaching between 100,000 spectators for local campaigns and more than a billion spectators for a major brand global campaign. Publicity companies are striving tirelessly to develop innovative promotional concepts all the time and are absolutely unconservative. However, as marketing is normally an initiative for a company, a photographer should be granted a very near shortcoverage by an advertising agency who might believe he or she is just pulling the button.

In advertisement photography, the basic precept is to be faithful to the commitment rendered in advertisement and to be kept in good conscience by the advertiser. For the advertiser, that is not for the photographer an ethical issue. Photography advertisement utilizes a broad variety of technologies, usually requiring a detailed shot setup, the recruiting of models, extraordinary attention to the specifics of advices, especially the commodity itself, a large number of picture captures, as a form of protection and also for offering the concept artist a choice of variations.


Advertising is tailored to the defined time and societal traditions while upholding the basic concepts of market marketing and the beneficial consequences envisaged. Cultural values and consumer behavior are progressing as technology progresses. Photography represents a new era in the advertisement environment that has generated visual culture, a demand for immediacy, genuineness and appeal. Glamour and beauty are still on a pedestal, but the styles and themes are remixed by advertisers in an increasingly organic way.

At the other end of the dimension, advertising will draw a community which needs imagination and passion – elements that have been enhanced through Photoshop and imaginative art in the modern era. Where marketers do not want to collapse in the middle, particularly in today’s over saturated digital world – irrelevant or uninspiring. The goal is to be available, familiar, or so innovative and inventive, that the audience cannot click through without a second glance.

What is advanced photography?

What is advanced photography?

Advanced photography delves into advanced technical aspects of photography like camera setting and lens techniques. With advanced photography, you generally get to learn about advanced composition, visual language and lighting.

For learning advanced photography, you first need to know what are the things that you need to keep in mind while taking a photo. They are:

  • Emotion – Your photograph should be able to evoke a response from people whether cute or beautiful only then can it be qualified as good photography.
  • Light – For good photography you need good lighting. Out of the various types of lights, soft, hard, Rembrandt, you have to decide which one you. want.Study good photography, painting, watch how movies are lit to invoke emotion, and hang out with photographers to learn about good lighting. Wait for the right light during landscape photography.
  • Composition – Arrangement of subjects within a photo is known as composition. In a good composition, a person’s eye travels throughout the photo.
  • Creativity – Originality and creativity always stands out in any photo.
  • Timing – The peak of action or human emotion or waiting for clouds to move into position can become the crucial point in your photograph.
  • Context – What is fundamental in storytelling is showing the subject in relation to other subjects or the environment as it gives the viewer more to connect to than just a straight portrait.
  • Layers – Layering means different things to different people. It broadly means give the viewer more elements to ponder about.

For a good photo, you need three things

  1. Forming a Vision
  2. Execute your vision
  3. Choose a subject suited to the vision
  4. Find the right audience

Light and directionality :

The directionality of light factors in defining the quality of shadows, the contrast, textures, and three-dimensionality of a scene. It also defines the mood and emotion that the photograph conveys. Unidirectional light qualities serve the purpose in landscape photography.

Unidirectional and non-unidirectional lighting can capture the prevailing cloud cover and potentially be a powerful factor in modifying the quality of light. Clouds serve two purposes in landscape photography. They can represent a strong compositional element in the scene. Another purpose served by the lights are as effective substrates in changing the quality of shadows, contrast, textures, and depth of the scene.


“Visualization is a conscious process of projecting the final photographic image in the mind before taking the first steps in actually photographing the subject”, said Ansel Adams.

True Focal length

Focal has nothing to do with the camera or the type of sensor it uses, it is an optical attribute of a lens. The true focal length of a lens is what the manufacturer prints on the lens. The Nikon 50mm f/1.4G lens has a true focal length of 50mm, irrespective of camera.

Field of view

Field of view is what your lens together with the camera sees and captures from left to right, to top to bottom. When shooting with a DSLR camera, the field of view is typically what you see inside the viewfinder. Some DSLR cameras have less than 100% viewfinder coverage. This means that what you see inside the viewfinder is less in size than what the final image will is. When shooting with the Nikon D90 DSLR that has 96% viewfinder coverage, what you are seeing inside the viewfinder is going to be around 4% less than what the camera captures. The actual field of view is what the camera captures, not necessarily what you see inside the viewfinder.

Main difference between the angle of view and field of view, is that angle of view is an attribute of the lens. Field of view is the result of both the lens and the camera. Angle of view of 84° for the 24mm f/1.4G is for a full-frame camera. If mounted on a camera with a cropped/APS-C sensor, the field of view that is what you see through the camera gets narrower to 61°.

If you wish to study in-depth about the Equivalent focal length and the crop factor, I suggest you read this article:
To study aspects like lens calibration, read articles


Vignetting, also known as “light fall-off”is a process of darkening of image corners when compared to the center.

There are 4 types of vignetting:

Optical vignetting

It naturally occurs in all lenses and depending on the optical design and construction of the lens, it can be strong on some lenses, while being barely noticeable for others.

Pixel Vignetting

Vignetting is applicable to image sensors and as digital sensors are flat, their pixels are all built the same way and face the same direction. Pixels that receive light rays head on at 90 degrees are in the centre of the sensor. Pixels in the corner receive them at a slight angle. Sensors in the corners receive slightly less light compared to the center and this causes pixel vignetting.

Mechanical / Accessory Vignetting

Manufacturers often design lenses with some slack to allow mounting of various accessories such as filters and lens hoods,

If you pay close attention to your lenses, their lens hoods are always much larger than the front element of the lens. That’s because the idea is to block bright sources of light such as sunlight from entering the lens at extreme angles to prevent flares, ghosting and reduced contrast due to internal reflections, without blocking the needed light, which would obviously result in vignetting.

Therefore, manufacturers pay very close attention to the size of lens hoods and make sure that they are large enough to pass light without adding vignetting. This is the reason why lens hoods come in so many different sizes and shapes and it is also the reason why one should always use manufacturer-supplied lens hoods, rather than generic third party versions.

Since lens hoods are carefully crafted for each lens, they are typically not the source of vignetting. Most of the time, mechanical / accessory vignetting is caused by filters, filter holders and other third-party tools.

Artificial vignetting

Some photographers leave optical vignetting in images without correcting it. Others specifically add vignetting or increase its effect during post-processing so as to bring out the desired effect.

Correcting Vignette in photoshop or lightroom Lightroom and Photoshop can correct vignetting by using the Lens Corrections module of Lightroom or Camera RAW.

Spherical Aberration

An optical problem occuring when all incoming light rays focus at different points after passing through a spherical surface. The rays of light that pass through a lens near its horizontal axis are refracted less than rays closer to the edge or “periphery” of the lens and as a result, end up in different spots across the optical axis. The parallel light rays of incoming light do not converge at the same point after passing through the lens as a result spherical aberration can affect resolution and clarity, so it is hard to obtain sharp images.

Way to reduce spherical aberration

It can be reduced by using a specialized non-spherical lens surface, which is curved outwards on one side for the sole purpose of converging light rays into a single focal point.

Aberration is most pronounced when the diaphragm of the lens is wide open, that is, there is maximum aperture. If you stop down the lens even by a single stop it dramatically reduces spherical aberration, because aperture blades block the outer edges of spherical lenses.

Focus shift

An optical problem that occurs due to Spherical Aberration when an object is brought into focus at maximum aperture and also captured with the lens stopped down is known as focus shift. It leads to blurry images and focus errors if you are working with subjects at close distances and using fast aperture lenses.

Reducing focus shift
This is a difficult problem to deal with if manufacturers don’t provide the ability to fine tune autofocus on each aperture. Here are some tricks that might work.

  • Use maximum aperture to take pictures so as to not worry about focus shift. But, it may not be practical for most lenses, as they are soft wide open.
  • AF Fine Tune optimal aperture – If the camera has the ability to fine tune autofocus, then set the lens to its optimal aperture that you will be primarily using, then fine tune autofocus. Then you will have to shoot at this optimized aperture all the time and stop down when needed. If you are using larger apertures, then it can result in focus errors after this type of calibration.
  • A slower lens

To avoid focus shift problems, use slower f/1.8-f/2.8 lenses that have less issues with focus shift.

Lens Diffraction

A photograph grows progressively less sharp at small aperture values – f/16, f/22, so if you stop down your lens to such small apertures, the finest detail in your photographs begin to blur. This effect can worry beginning photographers.

How to reduce lens Diffraction

You cannot avoid diffraction as it is a result of physics. How good your lens is doesn’t matter here, diffraction will reduce sharpness at smaller apertures no matter what.

To avoid diffraction in your photographs you can use a larger aperture. Theoretically, it is possible to correct for diffraction through a sharpening process. It is known as deconvolution sharpening. It is most effective when one has a perfect model of the lens in question. It includes its exact optical characteristics because of this generic deconvolution sharpening does not reduce the effects of diffraction to a great degree.


What is landscape photography?

What is landscape photography?

The definition of landscape photography would be photography that shows spaces within the world, sometimes vast and unending, but other times microscopic. But, what does it really mean?

The vast green fields that you see in photos, the silent, dense jungles exuding quiet power, the rolling hills, the winding streams giving life to the areas through which it passes, the sparkling blue lakes, all these photos that you see are the result of landscape photography. It is capturing the essence of nature in its purest form without human influence.

Landscape photography is a terminology that can include a wide spectrum of photography including rural, urban settings, industrial or nature photography. Mostly though nature is the subject of landscape photography. It can be done for tourism purposes or if you are going outdoors and want to capture nature in its pure form.

History of Landscape photography

It was only in the beginning of the 18th century, that painters started to use nature as subjected in their work. Prior to that, it was only used as a backdrop.

In the 1800’s photography started being regarded as a form of art. People started exploring and adventuring into uncharted territories, into unexplored jungles and discovered many jewels of nature that they wished to capture so that they could document their travels. Thus, began landscape photography.

Early landscape photographers imitated the early landscape paintings and it was not until the late 19th century that Peter Henry Emerson stressed on the importance of naturalism in photography.

Early landscape photographers imitated the early landscape paintings and it was not until the late 19th century that Peter Henry Emerson stressed on the importance of naturalism in photography.

Types of landscape photography

Sunset photography – As the name suggests, sunset is capturing the sunset. The reduced amt. of light and angle of light source can cause trouble during this type of process

Coastline and seascape photography – Capturing the seas, the oceans, the coastal lands and shores makes up coastline and seascape photography

Forest Photography – The dense, dark, eerie and beautiful jungles of Amazon and the woods and the wild provide for excellent subjects for photography.

Desert photography – The Sahara, the Gobi, the Thar all these beautiful deserts with the
sand dunes and vast stretches of land are subjects of desert photography.

Night landscape photography – Capturing the vast, starry, deep-blue sky along with the scenery entails night landscape photography.

Now that you’ve learnt about landscape photography, its types and its history, let’s get into how to take those stunning snapshots.

Choosing the Equipment

I know what they say, a bad workman blames his tools. And no I am not being picky about equipment but when it comes to photography your tools have to be suited to the type of photography you want to do so you have to choose wisely. Here are some factors that you should keep in mind.

Sensor size

There are lots of cameras with different sensor sizes but here the most common ones you will encounter are Four-thirds, APS-C, and full-frame( 35 mm equivalent)

Comparison of the sensor footprints


The size of a full-frame sensor is equal to a frame of 35mm film. There are few advantages of size:

  1. You get a wider field of view because of the large sensor and as there is no “crop factor” lenses provide the field of view expected at the selected focal length.
  2. There is less digital noise with large sensors
  3. There is higher megapixel count with large sensors.


  1. It can be heavy and a problem to carry about when it comes to full frame DSLRs.
  2. It is expensive


It is 2⁄3 rd the size of a full frame but the exact amount depends upon the manufacturer. This is the “crop factor” meaning APS-C is basically a full frame cropped in camera to a smaller size.

It leads to loss in wide angle capability( 25mm on an APS-C camera is a 16 mm on a full frame) and a net gain in telephoto capability an 800mm on an APS-C is 500mm lens on a full-frame.

Micro 4/3 sensors

It is about half the size of a full frame sensor. A 24mm becomes a 48 mm equivalent of micro 4/3 sensor.


Because these cameras carry a smaller sensor their size and weight is optimum to carry them easily from place to place.


It has relatively poor performance at high ISO’s.

Which one should you choose?

Well, there is no consensus on that. You can choose the one that suits your photography.

For night photography consider full frame and APS-C or 4/3rds for wildlife photography.


Many elements internally and externally determine the performance and quality of image of any lens. A zoom lens has vastly more components to it than a prime lens.

The way light passes to the sensor is changed by the several glass elements in the lens
body. The lens has some parts that focus the light, some parts that reduce unwanted effects like halos or chromatic aberration.

Faster processors and stabilised lenses cost more because sophisticated processors and motors, as well as internal stabilisation systems determine the price. It takes more effort and better design to fend off bad weather elements hence weather sealing is another determinant of price.

A wide range of terms are used to indicate special optical features which are designed to improve light transmission and also to correct common optical issues.

LD (low dispersion)
ED or ELD (extra-low dispersion)
SLD (special low dispersion)
ASP (aspherical).
UL (ultra-low dispersion)
HRI (high refractive index)

Some of these lenses are used together in the same lens. Groups of ED and groups of UL glass can be used to correct many imaging issues.

The design choices determine the construction, quality and price of lenses. The “faster” a lens (the wider its maximum aperture) the better is what is usually expected. An ƒ/2.8 lens is expected to be better than a less-expensive ƒ/4 lens but in some cases the internal design is more important. So choose wisely.

Fixed aperture and variable aperture are the two different types of zoom lenses. In a fixed
aperture zoom, the maximum aperture remains constant across the whole zoom range. With a variable aperture lens, maximum aperture decreases as you get to the longer end of the range. It’s much more difficult and expensive to create a fixed aperture lens.

Earlier when computer modelling and precision robotic manufacturing was not advanced, there was a yawning gap between zooms and primes. So zoom was usually used where travelling light was most important. Now, the gap has narrowed quite a lot. Nowadays lenses come with their built-in microprocessors and precise focusing motors.

If you shoot a zoom lens at the widest setting all the time, then there’s not a lot of value to the zoom capabilities. This will lead to more cost savings.

Expected uses, image quality and budget are the biggest determiners of wide-angle lenses.


For landscape photography, a tripod is a must to keep your camera rock steady while you
set up your camera and filters for your shot. It helps to avoid unwanted camera shake when there are low-light conditions (nighttime landscapes, golden and blue hours) or when you are shooting for HDR, panoramas, and other types of landscape photographs.

Things to keep in mind while buying a tripod set:

  • The max. load of a tripod stand should be 30-40% higher than the total weight of the gear that will be mounted on it.
  • You should choose a tripod that can be set high enough without having to fully extend its central column as extending the centre column might reduce camera stability.
  • 4 or 5 sectioned legs are less stable than 3 sectioned ones.
  • To avoid being bogged down by the weight, consider a carbon fibre made tripod stand as it is lighter than aluminium or other metals. Full-sized tripod stands are heavier than compact ones.
  • Buy a good tripod head.

Setting Up a tripod stand

  • Always extend the larger sections of the legs first.
  • Always fully extend the legs first. Raise the central column only when you need that extra height.
  • Put a flat stone or similar object under each foot to distribute the weight onto a larger surface when setting up the tripod on soft ground, such as mud or wet sand. There are some manufacturers that offer optional feet with larger surface areas.
  • To stabilize the tripod against strong winds and give it some weight attach your backpack to it with some bungee cord.

Remember to take your gloves, lens cleaning kit, filters and lens hood.


Light is the biggest factor in landscape photography. It makes or breaks your perfect photo. But unlike studio photography where you have artificial light, in landscape photography you can only depend on natural light.

  • The UV (ultraviolet) filter is the most known. But, its purpose has been rendered useless due to digital.
  • The ND (neutral density) filter helps to decrease shutter speeds for long exposure shots.
  • The GND (graduated neutral density) filter averages out the huge difference between sky and landscape.
  • To cut out glare and reflections, use polarised filters.


There are 4 primary modes. They are:

Automatic mode
Here the camera is in-charge of everything. The camera selects the aperture,ISO and shutter speed. You just have to point the camera and shoot. It is generally used by amateurs. It is effective for quick shots but you will realize quickly that you won’t be able to capture the magical shot with it.

Aperture Priority mode
In this mode, you control the aperture while the shutter speed is controlled by the camera. The Depth of Field or DOF and the amount of light that reaches the sensor.

DOF is generally maximized in landscape photography. As you change your aperture, your shutter speed will also need to change. This one drawback of this mode.

Shutter priority mode

During an exposure, the length of time the shutter remains open is known as shutter speed. A fast shutter speed will freeze motion while a slow one will cause moving objects to blur. Shutter priority helps you to control the shutter speed of the camera while the camera controls the aperture settings.

Manual mode

Here you control everything from shutter speed to aperture to ISO. Manual mode is usually used for the following:

  • Panoramas: use manual mode after selecting the proper exposure to avoid changes in brightness from one image to next.
  • Time lapse video: Use manual mode here because automatic settings will change every new image in the series and will damage the continuity of time-lapse.


Exposure is very important in landscape photography It is used to not overexpose the highlights and not underexpose the shadowy areas. The camera’s metering, the settings you choose, and your personal vision make the ideal exposure.

For good exposure, you need to know how to get the picture that you envision in your mind’s eye.


The meter has to look at the lights and darks of a scenery and zero in on an exposure to capture it.

Evaluative Metering

In this type of metering,the camera decides on an exposure depending on what is happening in the entire frame. It decides on an average for the scene by taking in all the factors. But, it is suited to some occasions like if you want to click a forest on a rainy day, it will give a good image by drawing on an overall average.

But for images where there are bright spots and equally dark shadows like blue skies and dark jungles, an average would result in neither the skies nor the jungles appropriately exposed

Centre-Weighted average metering

Most subjects of a picture are placed in the centre, so this metering emphasizes on the central region of the photo.

It is a useful tool for subjects that are at the centre and need to be emphasised.

Spot metering

This type of metering is when you need precision in your photos.

In spot metering, the rest of the image will be ignored and the camera will select suited exposure for only that spot which you want. This is the perfect metering mode, if you want to make sure the exposure is right for your subject and don’t care about the other parts of the image.


A histogram is a graph that shows the distribution of brightness across the image. If the graph is pushed to the right, the image is bright; to the left, and the image is dark.

Most data is captured by the sensors on the right (bright) side of the histogram. When you “expose to the right” the distribution of light is mostly bright. Then your RAW image will hold more data and detail than when you expose it to the darks.

Exposure compensation
A camera has the ability to adjust your exposure up and down with the flick of a dial or button. This is extremely helpful. If you find your image too dark or too bright, Exposure Compensation can be used to quickly add or subtract light.

How to shoot landscape photography?

Choose the best Location

Location is very important in photography and more so in landscape because your subject is the location.

  • You have to select a location, the date on which to shoot and make sure that there will be no inclement weather on that day.
  • Scout the location beforehand. Make sure that it is the best spot. Check if there are any other interesting spots.
  • Decide what compositions are available from that particular spot.
  • Ensure that there are no obstructions while shooting.

Choose the best hour

The hour before sunrise and after sunset is often termed the “golden hour” of landscape photography because light quality is at its peak.

The light is warm and it touches the surroundings at a lower and better angle. There are soft shadows that add colour, and make compelling photography.

Just because the light quality is best at this time doesn’t mean you can’t shoot in the middle of the day. If photographers are looking for contrast or black and white photos, they prefer the middle of the day when the sun is high as it causes things to be brightly lit and dark shadows.

Expect to go empty handed

The whole process of landscape photography entails a lot of waiting and trying. There will be times when you will wait the whole day but not get a single photo. Weather keeps changing, what was beautiful then may not be beautiful now. You have to wait and keep trying till you get the perfect shot. Because when you get the perfect shot, your wait will be worth it.

Don’t forget the essentials

Landscape photography is basically outdoor photography usually in remote locations. So you need to get other things along with camera equipment like torches at night, maps in case GPS doesn’t work, mosquito repellent, sunscreen and food as well as drinks. It is always better to come prepared.

Choose the right lens

Landscape photographs are composed at wide-angle lengths, such as 24mm or wider to capture as much of a scene as possible.

Sharpness is the primary quality in a landscape photography so you don’t necessarily need the lowest maximum aperture.

In landscape photography, prime lenses are preferred because their construction is solid and has less moving parts.

Choose the maximum depth of field.

To ensure that much of the scene is in focus, you need to maximize your depth of field. Choose a small Aperture setting (a large number) because the smaller the aperture, the
greater is the depth of field.

But you have to increase your ISO or lengthen your shutter speed because with small
apertures, less light enters your image sensor.

Choose RAW

In the RAW format, the image is saved in an uncompressed file type that maintains the data as it is recorded on the sensor of the camera. This way you can later adjust the image as well as its exposure, shadows and highlights with more leeway in post-processing, as it captures the full dynamic range.

The drawback is that this increases the file sizes but in this age of multi-terabyte storage devices, it shouldn’t be a problem.

Choose to use tripod stand
It is essential to use a tripod stand because of wind and other unfavourable conditions to stabilize the camera and give it solid support. You can even hang weight from the centre column to stabilize the camera. A tripod stand also counteracts slow shutter speed. Go for the sturdier tripod stand.

Bracket your shots

It means to take multiple shots of the same scene or frame so that you get the right exposure.

They are shot in groups of 3 or 5 and it is separated by one stop of exposure. You shoot a scene at normal exposure, with balanced shadows and highlights and even light. After that you shoot one at one stop lower and one at a stop higher exposure. Now you have 3 images with different exposures. You can try out with more exposures.

Choose to use Histogram
A Histogram is a representation of the brightness levels of all pixels in your image and shows the tonal ranges throughout the image.

It gives you a better and comprehensive understanding of how the light is hitting the camera sensor.

Choose a beautiful foreground

For a unique and beautiful picture, you need an interesting foreground. Add a second subject in the foreground, whether it be a row of contrasting flowers or a river or stream to layer your image. This will help to set your photo apart.


Landscape photography is by the travel-lovers and for the travel-lovers. It helps to boost tourism and enhances the natural beauty of places. It also exposes nature’s wonders in front of us. It makes us fall in love with nature and to do it correctly is to pay tribute to nature.


Links to equipments :



6 Wedding Photography Tips

When you have got your soul mate, reserved a place for your wedding and completed your wedding shopping, the next move is to hunt for a photographer who will capture every single episode of your big day beautifully. Here are few ideas you can take into account when selecting a photo provider for wedding:

1. Take assistance from a professional

Until filming a couple, you will learn the dos and the wedding photos. A professional photographer’s understanding of the fundamentals can help you prevent growing mistakes. Before beginning your own wedding photography company, try finding a skilled wedding photographer. They will encourage you to send shadows or pick your brain for advice on weddings they have booked.

When interacting with a seasoned expert, you will obtain hands-on expertise and extend it to other, later videos. Depending on your photography, some of the tips you know may not be new. Nonetheless, it is also helpful to learn how many experts function toward the greatest outcomes in the area.

2. Check out variations in your photography style

Your appearance is a crucial element in your images. Gain friends ‘reviews and search the photographers’ respective websites. Would you prefer antique images more than creative ones? Or are you going to pick pictures formal rather than casual images? Some photographers only take photographs in black and white, while some provide complete color shots. In order to assess consistency, you must test the portfolios of each photographer. See if the pictures are illuminated correctly and have a decent quality. In the photos you can always notice the passion.

3. Schedule your session at sunset

For those rapturous dreamy pictures, intend to get your photographer out in the golden hour just before the sunset. The sun is lower enough to produce bright golden shades, dark shades, and a serious sun blaze at this period. Time and location are one of the most crucial characteristics as a photographer you should avail. Right timing and location can enhance your shots in a better way. Everything in a sunset is just breathtaking. Whether on the icy winter day or in the dry sand of the ocean, the sunset’s vision becomes impossible to conquer. So, we think it is easier to look at the landscape and catch a few moments before a sunset between you and your spouse while searching for the right setting for your wedding Photoshoot.

4. Try to shoot every small details

The final album is granted an extra dimension by photographic circles, suits, accessories, roses, table sets, menus etc. Check out a wedding magazine for inspiration in a reporting. You will be the one to capture the day when it falls together as the wedding photographer. It’s your responsibility to help encapsulate all the little complexities that others, including your wife, can miss.

It’s your job to capture best moments and create a great big day’s memory album if you are a wedding photographer.

5. Test your camera equipments in advance

Before taking perfect wedding pictures you will test all your equipment to make sure that they function properly. Besides a variety of camera lenses and exterior lights, you will want to carry a tripod with you to the wedding ceremony. You may require external lighting systems when the wedding that you capture takes place indoors. You will typically get about with a bounce for outdoor ceremonies rather than bulky displays.

It is a smart thing to walk on the cautionary side and to carry more content than you feel would be required. Pick up a range of extra batteries and memory cards to insure that you don’t skip a drink at cocktail time, to a dance floor full of entertainment.

6. Capture the smiles

There’s a moment worth catching when there’s a smile. Children running, people talking at a given time, buddies smiling from the corner — they are all secret scenes in a wedding and reception ceremony that can trigger a wedding album Those times you cannot build or prepare, because they are unique and original. This implies that you will search for them and do not hesitate to press on your shutter! This sort of image would represent the exuberance a couple shares at that moment.


Photography is basically one of the key choices for your family. Beyond experienced photographers it is up to you to pick a decent wedding photography. You must do your homework. It is necessary! For newcomers, that’s a lot of guidance! I hope this article will help you consider or schedule the next photo shoot for your wedding. Do you wish to become a professional wedding photographer? Check out these tips you have for beginners in the wedding photography business who are trying to make their ground strong by themselves.

6 Portrait Photography tips you must know

Capturing portraits perfectly is one of the most difficult and most satisfying tasks in the field of photography. But, the internet is overflowing with information on portrait photography and when there is information overflow not everything is true or useful. We at Fliqaindia will make it easy for you.

Here are 6 Portrait photography tips you must know:

Camera Gear

Your camera needs to have a hotshoe attachment, if you are shooting in a studio. It allows you to use flash units via a wireless transmitter.

When working with clients, tethering allows you to capture shots that then connect to a screen or computer which allows you to quick previews and helps you change the scene or pose as you see fit.

Some cameras have a wireless tether connection, so you don’t have to carry a long cable limiting your movement.

Prime lenses are recommended if you want that shallow depth of field and for that blurry bokeh background you need a lens that has a wider aperture. We recommend you invest in a 50mm lens. Zoom lenses allow you to vary your focal length.

Here are some good cameras:

Camera settings

Manual mode is recommended for most but it is a bit overwhelming, so you can go with aperture priority mode.This gives you control over aperture and lets the camera choose the shutter speed. The ISO is set to what best suits your shooting condition and by controlling the aperture, you’re ensuring that you have a nice shallow depth of field. The shutter speed won’t be as much of a priority. If you’re in low light conditions, you’ll want to either be on a tripod or use Shutter Speed Priority and ensure that you check your focus to make sure that it’s on your subject. The aperture is determined automatically by your camera.

f-stop of 2.8 or lower is the best aperture for portraits as it creates a shallow depth of field. A shallower depth of field directs the viewer’s eye and blurs everything except the focal point. This should always be the eye closest to the camera in portraits.

By having everything else in the image off-focus, even if subtle, creates a flattering look and the skin in the rest of the face is a bit softer. It makes the eyes pop a bit more which helps create a connection between subject and viewer. Spot metering is best for portraits usually.


Focusing is very important as you’re dealing with shallow depth of field most of the time so if the subject is in the same plane as the lens then it’s not an issue,if you focus on any of the eyes both the eyes will be in focus. The problem starts when the subject is not in the plane and when that is the case, always focus on the closest eye and make sure the focus is sharp. This is because when you are dealing with shallow depth of field, even if you’ve missed focus just by a bit, it will be very visible in the images. Ensure that with proper aperture and proper focus you’re getting sharp portrait images.


Portrait photography is all about the composition. Composition guidelines like leading lines rule of thirds can be used in portrait photography as well. The subject is the main focus of the image so you have to ensure you’re avoiding the distractions. To avoid distractions in the background, use wider aperture and focus on the subject but other than that if you’re using good composition you will be able to see that the actually the images look much much better so there’s not much to talk about composition. Adding a foreground element can give that extra edge to your photograph in portrait photography. Intentionally keep the foreground element out of focus then you will be able to get a very cool-looking flare and the images will look really really good. You needn’t use Photoshop to add flare. You can get the perfect photo.


In Portrait photography, there are 14 types of lighting setups. Some of them include split lighting, loop lighting, butterfly lighting, Rembrandt lighting, rim lighting and silhouette lighting. You have to choose the best one for yourself and your photo. When you’re dealing with natural light you don’t have much flexibility in modifying the light. This is where the reflector is going to be a very useful reflective object. It basically reflects light so the light falls on the reflector. It is used when you want to get rid of shadows. It comes usually in silver and golden parts. You can use the golden side of the reflector as it actually works very nicely when you have that brownish skin tone and you want to add some warmth and colour to the skin tones. It also gives that even light and makes the colours pop so if you’re doing portrait photography try to get the reflector. It isn’t very expensive and it will be a very useful tool.

Location and Background

Location and Background play a greater role in landscape photography than portrait photography. But if you are in a location that isn’t amazing, you can use the background to your advantage. Creativity and thinking out of the box is the key. You can blur your background. If you’re getting white blown-out backgrounds, you can search for some trees to get that bouquet look. You can move into shade or you can move into light. You have to carefully analyse the background. So choose wisely. So here were the 6 essential tips for portrait photography to help you better your craft.

Horrible Mistakes People Do In Photography

We are all flawed and none of us are perfectly alright. While some of the photographers may be of necessity talented and do excellent jobs when a camera is put in their possession, for most of us that is not the case. Often you’ll mess up if you’re a novice in the field of photography. But there is no point of feeling distressed or embarrassed, since you are one of those newbies who did exactly the same thing, which is trying and failing. A number of very regular mistakes made by inexperienced photographers are evident. Learn to avoid those common mistakes and your captures will automatically look flawless. Let’s look into the common mistakes which we often make when we have the newly bought camera in hand and complete passion in ourselves:

1. Not paying attention to the background

Be mindful of what takes place in the background while photographing individuals and their lives. Stop ‘transfixing’ the image with items in the background while capturing images from buildings, electric poles and other related artifacts in the field. When shooting your shot, pay particular attention to the backdrop, see something distinctly illustrated behind your subject(s), switch about to see whether you can find a more suitable frame that fits. Check the shots’ backdrop even before you take a picture. Check for colors that don’t match with the rest of the picture, bright spots that confuse the eye, contrast lines, figures who do not, etc. If the backdrop of a shot is distracting but cannot shift the focus, so it is always a specific technique of going from a different perspective and firing. It can indicate you’re turning around but can even fall down and make the sky the backdrop or also go up and fire down the target and make it close. And without the four horns in the background of the picture, the capture of this stunning bridesmaid would have come out even better:

2.Wrong focus

Many times people have been able to take a pleasant picture, but obviously the elements they want to see are not primarily focused. You will be aware that the heads of the photo-visitors would be clearly and luminously captured. The shrubs, for example, where the heads of the flowers are flouted and out of sight, are the focused sections of the leaves (nice as they are, but most definitely not to be the key characteristic). Thus, the emphasis would have come out fine if it is focused on the flowers instead on the leaves, but the emphasis was obviously on the wrong place as the flower head had been supposed to be the main subject of capture.

So far as portraits are concerned, it is not rare to find that the photographer has tried to concentrate on something in the foreground or the backdrop, but has instead created a complete blur of the subject’s face and head, which is frustratingly translucent. As you glance at the photos, you want to see the person’s features and do not want to be distracted by the facial information being distorted and off sight. Steve McCurry’s “Afghan Girl” is an extraordinary illustration of how it functions really and also in this case the girl’s captivating eyes and markings her face may never have become so iconic if it were not for the tearing red veil that stands against the green backdrop:

3. Wrong use of flash

Firstly, a full-power flash display can be very intense, which may contribute to the loss of interesting features and specifications. If you use flash, turn the power off, for example, to -1 end. You’re going to know if you have blinked too much since people will say that you’re taking the picture of light. The image will be used to enhance the subject(s) in the frame, not to become the principal feature or point of conversation. See the difference between picture taken with flash and without flash:

You can also take time during daytime and night time to know how to use your camera. Flash will help you get rid of any of the rough shadows that are seen behind you or shine on your topic(s), if you take images out on the light sunny-site day. You may have the sun reflecting on your picture because as the sun contributes a pleasant portion of the hair to the skin on your eyes, the majority of your subject might get lost in the profile if you capture someone outdoors, under the light, and have a little shadow bag. Through applying a small amount of brightness to the hair light that comes from the sky, you may use the spotlight to light up the topic from the front and pull it out of the dark profile. Overall, the outcome is a strong picture.

4. Not maintaining the eye-level perspective

Most of us go straight ahead and push the focus on the eye level in each photo. If you are capturing kids or livestock, sit straight at their eye-level to get a stronger, more realistic view. Shooting items from above is unusual, because it is more probable that you would not target beautiful ground and other artefacts in the distance. Adjust your outlook more frequently and make the topic more imaginative

The above picture clearly signifies the outcomes which differ from change in perspectives. It is always advisable to take pictures from an eye-level which later brings out more clarity and a story behind your capture.

5. Wrong aperture

Using a large aperture (low f-number), you will use a chosen emphasis to decide what is in emphasis and what would be dull and out of focus to deliver a less insightful field depth. This technique lets you decide what the pictures are going to look like. Let me show you an example:

If you want the pilot to appear rather than the aircraft as you film a pilot standing in front of his aircraft, because you want to attract the viewer’s attention to the pilot and not so much the aeroplane. When it is the aircraft you is searching for, you may not have the pilot in front of the shot … he / she might be in the air, so it would be more apparent that the aircraft is the main focus of the image when you capture an aircraft, it will become secondary to the aircraft, and you will cause the background to be attracted to you. And if both the pilot and the aircraft were meant to be shot with a direct view, with the pilot standing on the left, you might take a small aperture, like f/11 or down to f/22, based on the degree to which the pilot stood in front of the aircraft. Another case of aperture clarity:

The lower the f/stop, the greater the lens’s aperture – the smaller the depth of field – the more the image becomes blurred. The greater the f/stop, the shorter the lens’ aperture – the wider the picture – the clearer the context.

6. Standing by walls and bush

If you think they would take your pictures, you can unavoidably spot a wall or a bush and remove it and hesitate before you have a snapshot of it. If you use flash or if you are in direct sunshine outdoors that is more likely to contribute to a rough shadow around it. The bushes or wall will even blend with the subjects and you do not get a properly separate image between the subject and it would even result in an awkward portrait. What occurs once you get your picture shot to a wall or bush is that you see the pictures and you notice you are trapped between looking at the people and staring at the bush or wall. When the buzz is enticing, you should place it on the backdrop, but just hold it far enough from it to enable you to use a large opening (small f-stop number), in conjunction with a longer focal length, to render the bush trendy in the context, enabling the subjects to play a major role as they should be.

7. Wrong White Balance

The biggest fault is that the White Balance is incorrect. In all lighting situations, we see white as white, but the picture is not. You will direct the camera to learn the light source of the current scene. If you film in daytime, the scene would be oranges if you place the White Balance system on Cloudy. If the White Balance system is set to daytime and you film in gloomy light the scene has a blue image. Let’s have a look how a picture looks if you use the wrong white balance while clicking:

8.Bad Light

Light is the utmost crucial feature in photography. If t here is no illumination, it means no picture is possible to capture. Light has several dimensions of consistency and meaning, though. The best photos are typically rendered in the daylight hours and in the optimum light conditions only a few hours before and after the sunrise and sunset. Most photographers appear unconcerned regarding the course and light efficiency. Either the light is so intense that there are different patches of light and shadows on the floor, or the eyes of the subject are in dark shadows, or the light is only flat to render pictures two dimensional, etc. All you need to note is that photography is not possible if the place is lacking sufficient light for capture. You need to learn more about lightning before getting hold of a camera. The more you get to imbibe the knowledge about the light affects during different phases of photography, the better your results will come out as pictures. Have a look at the bad light photography:

9. Always shooting in Landscape Mode

With new photographers, one aspect you always discover is that they only use their camera in the landscape format. You never seem to dream about flipping the devices upside down and aiming sideways. This is not necessarily important, although certain topics will benefit from this advice more. Start changing the phone into a (vertical) portrait mode to see if you can get a decent shot while taking images.

This image illustrates that it is not necessary to hold your camera in landscape format/mode always. It can further give you a boring look. Now, let’s look at the second picture right below:

See, holding your camera vertically is giving your picture a different perspective look, which is looking much better from the other one.

10. Overusing negative space

The third-party rule states that every entity, individual or feature in your shot will fall into one of your three vertical frame pillars. You want to locate the object on the left, correct, middle of the photo, and perhaps none at all. Following this principle works almost every time, but filmmakers often prefer to take it even further and to attach negative space to their picture. In other terms, a character can be positioned on one side of the frame so much that 80% of the frame is null and negative space. In certain unusual cases this can succeed, but sometimes the feel of overdone negative space distracts the spectator and not as crafty as you imagine it will be. Look into the picture below and you will get to know how can overusing negative space in a picture looks like:

Creative Industries are on the verge of depletion due to COVID-19

In a period where many industries remain highly unclear, others want to grasp how COVID-19 impacts the workplace constantly. There is a strong passion in the design community to consider how the pandemic feels, including significant market features such as public locations, freelancers and micro-businesses.

With output as the primary source of income, film freelancers – like many other sectors – is one of the most severely affected by the COVID-19 pandemic and by the widespread halt of several artistic ventures.

What are the consequences the creative industries facing right now?

Taking into account the emerging Coronavirus outbreak (COVID-19) coupled with trade, the economic and artistic industries have been highly affected. Due to the unexpected and significant loss of income prospects, especially for the poorest participants, the current crisis is extremely important for cultural and artistic industries. Many performers are funded by the general national (e.g. public institutions, schools, theatres) but have significant budget limitations. The sector involves big, profitable business companies (e.g. Netflix), however also small businesses and independent industry practitioners may suffer from insolvency. The recession presents a systemic challenge to the existence of various artistic and innovative industries and staff.

The value for the community of culture and creativity is now greater than ever. Culture access has contributed to mental wellbeing and well-being and various cultural outlets have offered free and accessible resources for this reason in recent weeks. Throughout and after the initial recession, innovative business models are important for the sustainability of the sector. Leaving the most disadvantaged sector of the business behind may inflict irreparable social and economic harm. The main goal is to build public consensus to offset the short-term negative effects and to find medium-term growth prospects for numerous state, private and non-profit stakeholders.

How is the creative industry’s condition getting worse?

For single self-employed individuals and micro-enterprises lacking capital assets or financial structures behind them, the condition is especially troublesome. The pandemic is transforming them into a situation that is difficult to stay in.

The key factors of lack of revenues are:

1) Postponed or cancelation of activities without substitution and the resulting reduction of charges or of ticket sales.

2) Restricted transport capability of promoters, staff, and visitors,

3) Massive preparation volatility, because when activities will arise again, it can’t be accurately predicted.

The network of Artistic and Innovative Public Funding Agencies (PCI), regional and foreign business creation and the maintenance of order in the creative field have effectively ceased to function. There is still an impasse in the execution of programs both developed and underway. Most businesses are planning for considerably greater potential losses.

The way Indian sectors facing the threat due to COVID 19:

The industries are already suffering from the threat that if raw materials are not available and because of impediments in the buying process, production will cease. The company would certainly be impacted by volatility, and even by consumers who will not purchase goods. We foresee better results over the next few weeks, and this condition can be tracked as the output and supply chain declines marginally.

India may have become an alternative development hub for several multinational corporations since the Coronavirus struck China with its large population and growing adaptation to technology. However, India’s reliance on raw materials from India in the automobile, electronic goods, pharmaceuticals, and many more sectors has also created a slowdown in the Indian manufacturing units.

We are in the air filtration and air safety sector and offer masks. However, the dilemma is that the supply chain problems in China affect the quality of all goods. It would have a huge effect on small businesses that need to quickly monitor costs.

Impact of coronavirus on future jobs:

Perhaps worse than we were supposed to, the coronavirus or COVID 19 had infected the whole planet. It started with reports that came from China, where the majority of the world was ignorant of the threats so close to them. And it unexpectedly occurred that in a span of a few weeks all the earth nearly descends to its knees. We continue to learn lock-outs and steps to monitor the effects of the outbreak, but at the same time, industry financial losses have been unprecedented. The expert review indicates clearly that nobody has been preparing for the impact as it is too swift and has an unpredictable ripple effect.

It is quite obvious that workers would eventually vanish, and would not bring value to either company. Paper pushers and coordinators would significantly reduce their wages and the highly-paid positions would still be big. On the other side, businesses would shift more and more to recruit self-employed workers and contract employees to operate steadily. Companies should search for decreased fixed costs and consider opportunities to outsource all but utter core positions that have a significant effect on the company’s IP.

Now people will witness a complete roll over to the digitalization:

Large remote jobs can render citizens in remote work for extended periods. It would also change people’s attitudes and company aspirations. Technology should significantly advance and have not only highly skilled remote jobs but also online schooling. Employees should be granted a position in the future around home workplaces. All digital devices are replacing virtually all the physical elements required to connect to remote connections. Enforcing social dissociation can influence social activity and more individuals can function externally to promote social dissociation as an acceptable practice for a long time to come.

Inappropriate distribution of remuneration:

Cutting expenses is the logical solution to a financial crisis. Companies cannot carry on the responsibility of caring for their workers. With rapid development and growing prices, rising numbers of businesses are facing very small profits or permanent losses and funding would be significantly brought into doubt in evolving times. In this case, businesses would propose attaching different wages to a contract to cope with abrupt reductions that corporations may require to succeed or to thrive in difficult times.

In a changed situation, small enterprises would always be attempted and employment will be developed. Finally, people’s optimism overcomes all cynicism and allows the economy to grow further than ever. In view of this COVID19 crisis several new businessmen & micro-entrepreneurs must grow, and growing company and industry will essentially reboots from the ground up, or for a significant part of its sector.


Globally, companies have experienced a rapid epidemic of the COVID-19 pandemic. The largest manufacturing or consuming countries are at the epicenter of the outbreak and the large production activities are failing. The COVID-19 epidemic has spread in countries throughout the supply chain process.

India is going through one of the hardest periods where new coronavirus cases are registered every day. Not only did the virus effect on people; it rattled the world and affected almost all businesses and sectors. Whether the world can sustain its growth up to a 5 trillion economy by 2024 is impossible to predict. The art industry, which has not experienced much of a downward downturn, is one of the worst strikes. However, the epidemic of the coronavirus left the entrepreneurs petrified.

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